How it works

Free design first.
$999 only if you ship it.

No briefs. No discovery calls. No upfront fee. We design your full site in Figma, email you a PDF preview within 24 hours, and only charge you if you tell us to ship it.

01

You send us your details

Five things: your business name, your suburb, your trade, your email, and your current website URL if you have one (we don't mind if you don't). No discovery brief, no Google Doc questionnaire, no "let's hop on a call".

If you also have a logo or photos, attach them. If you don't, we'll source the right industry photography.

~ 60 seconds · $0
02

A human designs your site

One of our designers opens Figma and builds your full site — hero, services, about, reviews, contact. We write your copy in plain English, pick the right layout for your trade, grade the photography, and tune the typography. Not a template swap. A real design.

If you sent us a current site, we look at it. We keep what works, fix what doesn't, and rebuild around your actual business.

~ 12–24 hours · $0
03

You get a PDF in your inbox

A multi-page PDF lands in your inbox showing your full site design. Mobile mockups, desktop mockups, every section. Open it on your phone over breakfast. Show it to your partner. Sleep on it.

If you don't love it, close the tab. We don't follow up, we don't retarget, we don't sell your details. The work goes in the bin and we move on.

~ 1 email · $0
04

Love it? Reply "ship it"

Reply to the email with two words: "ship it". We send you a $999 invoice. One bank transfer, one time, no recurring charges, no card stored.

From the second the wire lands, we move into build mode. You don't have to do anything except keep an eye on your inbox.

~ 1 reply · $999
05

We code it, deploy it, hand you the keys

We code your design pixel-for-pixel, register your domain (or hook up your existing one), set up hosting in your name on Netlify's free tier, configure email forwarding, submit your sitemap to Google. Live within 5 business days.

You get the GitHub repo, the design files, full ownership. From there, $0/month forever. No retainer, no subscription, no surprise renewal email in 11 months.

~ 5 days · included in $999

What's in your $999

Everything you actually need.
Nothing you don't.

Up to 5 pages

Home, About, Services, Reviews, Contact. Cover the basics, look premium, convert leads.

Domain & DNS setup

We point your .com.au at the site, set up email forwarding, configure SPF/DKIM. If you don't have a domain, we buy one for cost.

Mobile-ready by default

Built mobile-first. Tested on the actual phones your customers use, not just a Chrome devtools simulator.

You own the code

Static HTML / CSS / JS. You get the GitHub repo, the files, the lot. Take it to any developer in the future. No vendor lock-in.

Hosting setup

Deployed to Netlify on your account, free tier. We set it up so you never get a hosting bill from us.

Search Console & basic SEO

Google Search Console connected, sitemap submitted, meta tags written for your suburb and trade. You'll start showing up.

Contact form that emails you

Leads from your site land in your inbox. No third-party form service. No monthly form-platform subscription.

1 round of small edits

Swap a photo, fix a typo, adjust a service description. Submit within 14 days of handover.

No monthly fees, ever

Built. Paid. Yours. The only ongoing cost is your domain renewal (~$15/year) and that's billed to you directly, not us.

This is for you if…

  • You're an Aussie tradie or small service business doing 5-50 jobs a month
  • You currently have no site, a Wix you hate, or a Facebook page doing double duty
  • You want to be findable on Google but don't want to learn WordPress
  • You'd rather pay once than subscribe to one more thing
  • You can write 3 sentences about your business in plain English

This is NOT for you if…

  • You run a financial advice, medical clinic, or legal practice (regulated copy, we don't touch it)
  • You want a custom booking system, custom CMS, or e-commerce store
  • You need ongoing weekly content updates or a blog factory
  • You want a 12-page site with custom illustrations
  • You want endless rounds of revisions over six weeks

Still reading

Pick your trade. See yours.
Pay $999. Or don't.

Five steps. One outcome. Either you love it and we both win, or you close the tab and we're square. No risk to you.

Get my free design